Shintaro Tsuji (辻 信太郎, Tsuji Shintarō) (born December 7, 1927) is a Japanese entrepreneur. Formerly a civil servant, he is the founder and (until 2020) president of Sanrio, a merchandise company known for its characters, including Hello Kitty. ()
Shintarou Tsuji is the founder and representative director of Sanrio, the Tokyo based character-branded merchandise company. He has also served as producer for the anime movies Sanrio made from 1977 to 1985, and is also a storywriter.