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Wij, Heren van Zichem (We, Gentlemen of Zichem) was a Flemish TV drama series, originally broadcast between 1969 and 1972 in 26 episodes on the BRT (nowadays the VRT). The program was based on several novels by Ernest Claes, who died just a few months before the show first aired. All episodes were shot in the Flemish village Zichem. At the time it was one of the most popular TV series in Flanders, attracting almost 2,960,000 viewers which is about 3/4 of all Flemish people. Tourism to the village boomed, while it hardly had enough bars, let alone restaurants to accommodate the tourists. In a 2004 interview with Het Nieuwsblad actor Fons Exelmans (who played the Witte) remembered that tourists were often confused because certain houses and buildings were located less close to each other than in the series. The actors were also invited to appear during annual festivities as promotional stunts. Wij, Heren Van Zichem has been repeated several times since. The show was also broadcast on Dutch television. In 1971 it won Humo's Prijs van de Kijker ("Humo's Viewers' Award"). An audio play record based on the series was released on vinyl in 1970. ()
