East Is East(Movie, 1999)

East Is East is a 1999 British comedy-drama film written by Ayub Khan-Din and directed by Damien O'Donnell. It is set in Salford, Lancashire (now in Greater Manchester), in 1971, in a mixed-ethnicity British household headed by Pakistani father George (Om Puri) and an English mother, Ella (Linda Bassett). East Is East is based on Khan-Din's 1996 play of the same name, which opened at the Birmingham Repertory Theatre in October 1996 and Royal Court Theatre in November 1996. The title derives from the 1889 Rudyard Kipling poem "The Ballad of East and West", of which the opening line reads: "Oh East is East, and West is West, and never the twain shall meet". The film was critically acclaimed, winning the Alexander Korda Award for Best British Film at the BAFTA Awards. It was also a major box office success, grossing $30,438,635 (equivalent to $56,000,000 in 2023) worldwide and earning over ten times its £1.9 million ($3 million) budget. ()