This Morning(TV show/series, 1988-)

This Morning is a British daytime magazine programme that is broadcast on ITV. It debuted on 3 October 1988 and is broadcast live every weekday from 10:00 am to 12:30 pm across the United Kingdom, and in Ireland by Virgin Media One. The programme features a variety of news, as well as show business, fashion, beauty, lifestyle, home and garden, food, tech, live phone-ins, and competitions. The show was originally presented by husband and wife duo Richard Madeley and Judy Finnigan for more than a decade after its launch. It is currently presented by Ben Shephard and Cat Deeley from Monday–Thursday with Alison Hammond and Dermot O'Leary presenting on Fridays. The daytime programme has aired on ITV for over 35 years, making it one of the longest-running daytime programmes on British television. It won the National Television Award for Best Daytime/Live Magazine Show for 18 years running, from 1998 to 2022. ()