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Capital City is a television series which focused on the professional and personal lives of a group of investment bankers working in the dealing room at Shane Longman, a fictional international bank based in the City of London. The 23-episode series was produced by Euston Films, a wholly owned subsidiary of Thames Television, for the ITV network. Thames Television spent an estimated £500,000 to run newspaper and billboard advertisements to promote the series' launch which at the time was believed to be the largest advertising spend for a programme in the history of ITV. Full-page advertisements were taken in six national newspapers including The Financial Times, The Times and The Independent. The ads promoted the Shane Longman "brand", rather than "Capital City", and featured images of cast members in character. Thames Television stated that the press and poster ads were considered necessary to raise the profile of the series amongst members of the public who had a specialised or more professional interest, however a number of City bankers described the series as "fairly inaccurate", "confusing for the ordinary viewer", and lacking solid research. One television critic stated: "All of this would have been quite novel and exciting three years ago, but the world has turned, the... ()
