Yi Zhenxing (Chinese: 易振兴, born 15 July 1984, English name: Show Joy), better known by his online name Jiaoshou Yi Xiaoxing (Chinese: 叫兽易小星), is a Chinese Internet celebrity, screenwriter and director. He is one of the creators of media film company UniMedia. In 2013, he directed Great Village Girl (Mandarin Pronunciation 大村姑), winning Best Screenplay in the One Foundation Video Festival and 5th Taipei International Short Film Festival Award for Best Plot. His stream drama Surprise S1 (2013) and Surprise S2 (2014) achieved great success. He directed a comedy film in the same name Surprise (2015). ()