Robert Maxwell Joffe (January 31, 1908 – February 3, 1971) was an American radio and television producer, screenwriter, and entertainment executive. He was one of the producers (and a writer and director) of The
Adventures of Superman radio show and a producer of several TV series, including the early episodes of both
Adventures of Superman (1951–1954) and
Lassie (1954–1957; executive producer 1957-1958). Maxwell acquired the rights to
Lassie in 1953 for $2,000 and sold the popular television program starring the collie to Jack Wrather in 1956 for a reported $3.5 million. He also was the producer of Creeps by Night (1944) on the Blue Network. He also wrote episodes of the Superman radio and TV series as Richard Fielding (a pseudonym that he shared with fellow producers Whitney Ellsworth and Maxwell's then wife, Jessica Fielding Maxwell). Many early episodes of
Lassie, as well as episode...
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