Jeffrey Bruce Atkins Sr. (born February 29, 1976), better known by his stage name Ja Rule, is an American rapper. Born and raised in New York City, Ja Rule became known as a leading figure in 2000s hip hop for his blending of gangsta rap with commercially-oriented pop sensibilities. He signed with Irv Gotti's Murder Inc Records, an imprint of Def Jam Recordings to release his debut studio album Venni Vetti Vecci (1999), which spawned his first single "Holla Holla". Ja Rule peaked the Billboard Hot 100 thrice in 2001 with his single "Always on Time" (featuring Ashanti) and his guest appearances on Jennifer Lopez's "I'm Real (Murder Remix)" and "Ain't It Funny". His encompassing singles, "Put It on Me" (featuring Lil' Mo and Vita), "Mesmerize" (featuring Ashanti), "Livin' It Up" (featuring Case) and "Wonderful" (featuring R. Kelly and Ashanti) have peaked within the top ten of the chart and spawned from commercially successful album releases. Venni Vetti Vecci (1999) was met with critical and commercial success, receiving platinum certification by the Recording Industry Association of America (RIAA); it was followed by his second and third albums Rule 3:36 (2000) and Pain Is Love (2001), both of which topped the US Billboard 200. Selling over 15 million combined units, both also... ()